Privacy policy

1. Information collection

Qihe Biotech (hereinafter "we") values your privacy. When you use our website and services, we may collect the following types of information:

• Account information: Name, email address, phone number, institution name and other details provided at registration.
• Transaction information: Order details, purchase history, shipping address and invoice information.
• Technical information: Automatically collected technical data such as IP address, browser type, access time and pages visited.
• Communication records: Content of communications with us via contact form, email or phone.

2. Use of information

The information we collect will be used for the following purposes:

• Processing your orders and payments and arranging product delivery.
• Providing customer service and technical support.
• Sending important transactional communications such as order confirmations and shipping notifications.
• Improving our website experience and product quality.
• Complying with legal and regulatory requirements.

We will not use your personal information for any purpose other than those stated above without your explicit consent.

3. Information sharing

We do not sell, rent or trade your personal information to third parties. We may share information with third parties only in the following circumstances:

• Sharing necessary shipping information with logistics providers to fulfill your order.
• When required by laws and regulations or by a lawful request from a government authority.
• When necessary to protect the rights, property or safety of us or others.

4. Information security

We employ industry-standard physical, electronic and administrative measures to protect the security of your personal information. Your account information is transmitted via SSL encryption. Although we take reasonable security measures, no internet transmission is absolutely secure, and we cannot guarantee the absolute security of information transmission.

5. Cookie usage

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences, analyze website traffic and improve our services. You may disable cookies through your browser settings, or withdraw consent for third-party analytics via the "Cookie settings" link in the site footer, but this may affect some website functionality.

6. Your rights

Under applicable data-protection laws, you have the following rights:

• Access, correct or delete your personal information.
• Restrict or object to our processing of your information.
• Data portability.
• Withdraw consent (without affecting processing carried out prior to withdrawal).

To exercise the above rights, please contact us using the contact details below.

7. Contact us

If you have any questions or concerns about this Privacy Policy, please contact us:

8. Third-party analytics

To understand site usage and improve our service, we use the following third-party analytics services after obtaining your consent:

• Microsoft Clarity: Collects page views, click positions and mouse movement, and includes session recording (capturing your interactions on the page, excluding sensitive fields such as passwords you enter).
• Baidu Tongji: Collects traffic data including referral source, geographic distribution, pages viewed and time on page.
• Google Analytics 4: Collects referral source, page view data, and e-commerce event details (order number, order value, product IDs and quantities). Loaded only for visitors using the English interface.

None of these scripts load without your consent. You may withdraw consent at any time via the "Cookie settings" link in the site footer.